Digital marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Digital marketing plan - Essay Example The price of the product has been fixed as  £1,330, which is affordable by the targeted group. The distribution channels selected are retail agents and auction houses among others. The advertisement modes been selected are television, social networking sites and direct mailing among others. â€Å"To assure the customers with adequate value and trustworthy services in the store and to achieve ample customer satisfaction by providing them with the best quality products in alignment with their tastes, preferences and convenience needs.† Political- Considering, the political scenario and regulations of the UK, with respect to the retail industry, can be stated as stable. Currently, the furniture retailing industry within the UK does not face major challenges with respect to its political scenario. Notably, the UK government has shown a positive inclination towards investing more in developing the energy and the construction sectors that can also be considered as a favourable change to launch the intended product, i.e. Mysofa (BIS, 2012). The relationship that exists between the UK and other countries lays impact on the trade relations between them. In this respect, political factors might have an impact on the exports and imports regulations (London Borough of Hillingdon, 2012). This will further result in changes within the business operations. In this context, it can be ascertained that political impacts on trade regulations will affect the operations of the retail industry within the UK largely (McDonald & Wilson , 2011). Economic- The UK economy has shown a poor trade standard in the year 2012. Since then, the domestic economy of the UK has been depicting a sluggish growth of its Gross Domestic Product (GDP) i.e. of 1% each year. However, in the latter part of the year 2013, GDP growth in the UK was accounted as 2.1%, which was interpreted to be favourable for

Business Law - Nike v. Kasky Essay Example | Topics and Well Written Essays - 750 words

Business Law - Nike v. Kasky - Essay Example Kasky went on to say that this was a case of false advertising and that this clearly constituted commercial speech, this was important because the protection that is offered under the First Amendment offers protection to non commercial speech and does not in any way protect commercial speech. Nike’s response stated that the laws on false advertising did not cover the company’s expression of its views in respect of public issue and the fact that such views were clearly protected under the First Amendment as what had been said and done by Nike was non- commercial speech. The trial court agreed with the arguments of Nike and went on to say that such action was non-commercial speech and was therefore protected under the federal and state constitutions without leave to amend. The Plaintiff appealed to the Court of Appeal which in turn acknowledged the findings of the trial court and stated the same things that is what was important was the fact that the alleged false and misleading statements by Nike were commercial or non-commercial. This was so because it would determine the protection that was offered by the First Amendment. The court went on to reiterate the fact that these were non commercial speech and so protection under constitutional free speech provisions was provided. Thus the Court of Appeal granted the plaintiff’s petition for review. Thus the main issues that needed to be determined first were whether the speech that was made by Nike was commercial or non-commercial. This would be necessary because of the degree of protection provided as well as determination of false advertising. In the current scenario it is clear that the requirement that a person making such a statement gives it as a commercial speaker is satisfied, this is because the persons who gave such statements were in business. Furthermore, the main reason for giving such a statement was to protect

Ultrasonography Advantages and Disadvantages

Ultrasonography Advantages and Disadvantages ULTRASONOGRAPHY Ultrasonography is a sound based diagnostic imaging technique used for visualising subcutaneous body structures including muscles joints vessels and internal organs for possible pathology and lesions. Sonography was introduced in the Medical field in early 1950s with steady development. The requirement of Ultrasound has gained importance in medical field and slowly its use in dentistry is also advancing. In Ultrasonography high frequency sound waves are transmitted in to the body by a transducer and the reflected waves are detected and displayed on a monitor. Sound reflection occurs between materials with different acoustic properties. The acoustic impedance of a medium is the product of its density and the propagation velocity in the medium. The transducers are intended to produce longitudinal waves therefore only those waves can pass through tissues get reflected, Audio frequency of a sound wave is 20 KHz any frequency above this is known as ultrasound. Medical Ultrasound uses the frequency of 1-15 MHz. The transducer contains quartz crystals and works on a principle called as piezoelectric effect. Piezoelectric effect is when a force is applied perpendicular to the faces of a quartz crystal an electric charge will result. This charge can be de ­tected and amplified, producing a useful electric signal. Conversely, if an electric sig ­nal is applied to the crystal, expansion or con ­traction of the crystal will take place depend ­ing on the polarity of the signal. Oscillating signals cause the crystal to vi ­brate, resulting in propagation of sound waves into the medium with which the crystal is in contact.52 Advantages of this imaging technique include – Non invasive Non ionizing radiation is used Simple Real time imaging Portable machine Can repeat and easy to store Less artifacts Disadvantages include – Operator and equipment dependant Hard tissue cannot be imaged Deep structures cannot be visualized Application of Ultrasonography in dentistry: Ultrasonography has been used as non-invasive technique for the imaging of relatively deep areas. Recently, however high frequency USG has been developed that can provide detail investigation of more superficial regions.53, 54 USG has extensive range of use in dentistry such as to detect cyst and tumors of orofacial region, lympadenitis, space infections, temporomandibular joint (TMJ) disorders and mid face fractures. USG can detect of fractures of the maxillofacial region i.e. nasal bone fractures, orbital rim fractures, maxillary fractures, mandibular fractures, zygomatic arch fractures as well as reduction healing of fractures. Ultrasound is used to detect parotid lesions, where solid and cystic lesions are reliably differentiated and diffuse enlargement of the parotid gland (or) focal disease is readily shown by ultrasound. Sonographically, benign lesions usually appear well defined, homogeneous and hypoechoic, while malignant lesions tend to be ill defined and hypoechoic with heterogeneous internal architecture and enlarged cervical lymph node may be visible and reactive intra parotid lymph nodes may also be readily assessed.55, 56, 57 USG can also be used during FNAC. This technique offers the ability to sample non palpable diseases, gives access to different regions of the lesion and approaches the lesion from different angles. During biopsy of parotid gland there is chance of injuring the facial nerve (or) seeding neoplastic cells, under ultrasound guidance these can be avoided.56 The value of USG is well recognized in inflammatory soft tissue conditions of the head and neck region and superficial tissue disorders of the maxillofacial region. Ultra sound can provide the content of the lesion before any surgical procedure; both solid and cystic contents could be identified in ultrasound. The mixed lesions should be considered neoplastic and should be biopsied before surgical procedure.USG helps in detecting the extend of space infections in oral and maxillofacial region. Ultrasound is also an precise modality for measuring the thickness of muscles, data regarding thickness may provide information useful in diagnosis and treatment especially in follow up examination in cases of temporomandibular joint disorders (TMD).58 USG is indiacted in TMD to evaluate the osseous contours of joints and joint space, joint effusion, detection of disc position and dynamic evaluation and inflammatory disorders like Rheumatoid arthritis, psoriatic arthritis etc. Ultrasound can also be used for detecting sialoliths in parotid, submandibular and sublingual salivary glands, which appear as echo-dense spots with a characteristic acoustic shadow.59 In Ultrasound, color Doppler sonography has been developed to identify vasculatures and to enable evaluation of the blood flow, velocity and vessel resistance together with surrounding Morphology. It can be used for detecting the course of the facial artery and for detecting hemangioma. So the use of ultrasound is unlimited, so proper application of this Imaging can be of use in detecting various normal pathological lesions in the maxillofacial region. Literature search Manjunath K et al (2011) evaluated oral submucous fibrosis (OSMF) by clinical and histopathological examination, and compared the results with those from ultrasonographic technique.30 clinically diagnosed OSMF patients were subjected to both ultrasonographic and histopathological evaluation before treatment. Later, only ultrasonographical examination using 9-5 MHz transducer was done during 4thand 8thweek of treatment. Intralesional injections of a combination of dexamethasone sodium phosphate 4 mg/ml and hyaluronidase 1500 IU twice a week for 8 weeks were given. At each visit, following topical application of lignocaine 2%, 1500 IU of hyaluronidase was dissolved in 2.0 ml of dexamethasone sodium phosphate in a 2 ml disposable syringe and the drugs were injected at multiple sites submucosally by means of a gauge 24 needle, taking care that not more than 0.2 ml solution was injected per site. Prognosis of the lesion for the treatment was evaluated. Peak systolic velocity (PSV) of bloo d in the lesional area was statistically analyzed. 10 normal individuals without any mucosal lesions were considered as the control group.In normal individuals, ultrasonography delineated normal mucosa with uniform fine mottled appearance with interspersed hypoechoic areas. Colour Doppler and spectral Doppler depicted uniform distribution of blood vessels and normal peak systolic velocity of blood respectively. All OSMF patients were diagnosed upon clinical and histopathological examination. Clinical examination revealed 14 individuals with unilateral palpable fibrotic bands and 16 individuals with bilateral fibrotic bands whereas, ultrasonographic evaluation revealed 6 individuals with unilateral fibrotic bands and 24 individuals were with bilateral fibrotic bands, which was statistically significant. Ultrasonography demonstrated number, length and thickness of the fibrotic bands. Color Doppler and spectral Doppler showed decreased vascularity and PSV in lesional area. Prognosis ev aluation revealed 25 cases of good prognosis and 5 cases were showed poor prognosis. Wilcoxon Signed Ranks Test revealed no significant difference of PSV was seen in poor prognosis patients.The study concluded that Ultrasonography could be a better diagnostic tool compared to clinical and histopathological examination.2 Krithika C et al (2013) assessed the sonographic features of the buccal mucosa in patients with oral submucous fibrosis (OSF).Three groups (controls with areca-related habits, controls without areca-related habits and clinically diagnosed OSF cases), each comprising 30 subjects, were included in the study. After a thorough clinical examination, transcutaneous B-mode ultrasonography was performed with a multifrequency linear transducer (5-10à ¢Ã¢â€š ¬Ã¢â‚¬ °MHz) for anterior and posterior buccal mucosa bilaterally. Both clinical and ultrasound findings were recorded by three independent observers. One-way analysis of variance and Tukeys honestly significant difference post-hoc tests were used for statistical comparisons between groups and Pearson χ (2) tests to compare the proportions. Kappa statistics was used to determine the interobserver agreement. The submucosa that appeared hypoechoic in the control groups had significantly increased echogenicity in the case group (hypo- to isoechoic in 46.7% and isoechoic in 53.3%). The differentiation between the submucosa and the muscle layer appeared distinct in the control groups while it was not clear in the case group (indistinct in 50% and completely lost in 50%). The number of sites found positive on the ultrasound was significantly greater than the number of clinically positive sites. There was a very good inter observer consistency in clinical and ultrasound findings. Ultrasonography of the buccal mucosa demonstrated increased submucosal echogenicity and reduced echo differentiation between submucosa and muscle layer in OSF cases. Hence, it can be used as a non-invasive imaging modality to assess the disease extent and severity across the entire buccal mucosa to supplement clinical evaluation.7 P Rangaiah (2010) performed a hospital based cross sectional study to measure the thickness of submucosa with the application of high frequency ultrasonography (USG) in cases and controls and to correlate clinical and histological stages of the disease with the USG measurements. Study consisted of 20 subjects who were clinically and histopathologically proven of OSMF and 20 controls who were selected by matching the age body mass index to OSMF patients. Transcutaneous imaging of Buccal and labial submucosa was done using a high frequency (3-12 MHz) USG. The values were correlated with the habit and clinical and histological staging of the disease. Result The mean submucosal thickness of ABM for cases was0.209  ± 0.072 cms and for controls was 0.056  ± 0.011 cms, PBM for cases was 0.218  ± 0.080 and for controls was 0.057  ± 0.010 cms, ULM for cases was 0.149  ± 0.051 cms and for controls was 0.055  ± 0.015 cms, and for LLM for cases was 0.162  ± 0.052 cms and for the c ontrols was 0.060  ± 0.017 cms. The study group had a increased submucosal thickness when compared to control group in all the measured sites. A significant positive association was obtained in relation of submucosal thickness with frequency of chewing habits. An insignificant correlation was obtained with respect to submucosal thickness with duration of habit and duration of quid keeping. An incompatibility was noted when comparison of clinical and histological staging was done with USG measurements, which could be attributed to smaller sample size, unequal number of subjects in each staging of OSMF. But many cases showed definite increase in submucosal thickness as the disease progressed from early to advanced stage. Echogenecity pattern of submucosa showed areas of irregular hyperechoic (increased) linear streaks due to fibrotic deposits in cases. In the contrary the submucosa of controls appeared as a band of hypoechoic zone. Conclusion of the present preliminary study was abl e to establish the normal values of submucosal thickness ultrasonographically for a small group of South Indian population. The study showed a significant increase in submucosal thickness in OSMF patients which was measured ultrasonographically.60 Devathambi JR (2013) evaluated the efficacy of ultrasonography (USG) as a non-invasive tool in assessing the severity of OSMF and also to assess the relationship between OSMF and hypertrophy of the masseter muscle. The submucosal thickness in buccal mucosa and masseteric muscle hypertrophy were measured using ultrasound (10-15 MHz) in 60 patients comprising 30 OSMF patients and 30 controls. Results were analyzed by one way analysis of variance, Chi-square test and t- test. The range of the normal submucosal thickness in the study was between 0.045 and 0.056 cm.the submucosal thickness in OSMF patients ranged between 0.090cm to 0.258.As the stages of OSMF advanced there was an increase in submucosal thickness of the buccal mucosa as well as masseter muscle thickness in both relaxed and contracted state in the study group when compared with controls (P61 P Kant (2014) evaluated the efficacy of ultrasonography (USG) as a non-invasive tool in assessing the severity of OSMF and also to assess the relationship between OSMF and hypertrophy of the masseter muscle. The submucosal thickness in buccal mucosa and masseteric muscle hypertrophy were measured using ultrasound (10-15 MHz) in 60 patients comprising 30 OSMF patients and 30 controls. Results were analyzed by one way analysis of variance, Chi-square test and t-test. As the stages of OSMF advanced there was an increase in submucosal thickness of the buccal mucosa as well as masseter muscle thickness in both relaxed and contracted state in the study group when compared with controls (p62 Kamala KA et al (2010) investigated thickness of masseter muscle at rest and at maximum clenching position by ultrasonography with masseter muscle hypertrophy in OSMF patient and control group, and also to establish the normal value of masseter muscle thickness ultrasonographically and to prove that ultrasonography is reliable diagnostic technique for the evaluation of masseter muscle hypertrophy in oral submucous fibrosis patient. Ultrasonographic (3-12 MHz) measurement of masseter muscle thickness was performed in 40 subjects including 20 OSMF patients and 20 controls. Study group showed higher thickness both on right and left buccal mucosa when compared to controls. The thickness of masseter muscle was more in contracted stage than relaxed stage which was significant.63 J Jackowski et al (1999) compared the ultrasonographic appearances of the oral mucosa in health with patients with systemic sclerosis (SSc).An innovative 20 MHz US scanner was used to examine the lips, cheeks and oral vestibule of ten healthy persons and ten patients with SSc. The clinical, ultrasonographic and histopathological features of one patient with a fibro-epithelial polyp of the buccal mucosa are reported in detail. Two patients with SSc displayed increased echogenicity due to fibrotic deposits. A similar echo pattern was seen in the case of the histopathologically verified fibro-epithelial polyp of the buccal mucosa. The study concluded that 20 MHz sonography may be suitable as a non-invasive tool for evaluation of fibrosis of the oral mucosa.64 Praveen Kumar Pandey et al (2011) The purpose of the study was to establish the role of ultrasonography in determining the involvement of specific fascial spaces in maxillofacial region and the stage of infection, in indicating the appropriate time for surgical intervention and to compare clinical and ultrasonographic findings. Material and Methods Twenty five patients with fascial space infection in maxillofacial region were subjected to ultrasonographic examination following a detailed clinical and radiological examination. Ultrasonography guided needle aspiration was performed. Based on the findings, patients diagnosed with abscess were subjected to incision and drainage and those with cellulitis were subjected to medical line of treatment. Results More than one fascial space was involved in all patients. On clinical examination 64 spaces were involved, of them 34 spaces had abscess formation and 30 spaces were in the stage of cellulitis. On ultrasonography examination, 28 spaces were reported to have abscess formation and 36 spaces were diagnosed to be in the stage of cellulitis. On comparative analysis of both clinical and ultrasonographic findings, ultrasonography was found to be sensitive in 65% of the cases and having specificity of 80%. It was registered statistically significant (P Conclusions Ultrasonography is a quick, widely available, relatively inexpensive, and painless procedure and can be repeated as often as necessary without risk to the patient. Thus ultrasonography is a valuable diagnostic aid to the oral and maxillofacial surgeon for early and accurate diagnosis of fascial space infection, their appropriate treatment and to limit their further spread. Keywords:ultrasonography, maxillofacial surgery, abscess, cellulitis, differential diagnosis. The purpose of the study was to establish the role of ultrasonography in determining the involvement of specific facial spaces in maxillofacial region and the stage of infection, in indicating the appropriate time for surgical intervention and to compare clinical and ultrasonographic findings. Twenty five patients with fascial space infection in maxillofacial region were subjected to ultrasonographic examination following a detailed clinical and radiological examination. Ultrasonography guided needle aspiration was performed. Based on the findings, patients diagnosed with abscess were subjected to incision and drainage and those with cellulitis were subjected to medical line of treatment. More than one fascial space was involved in all patients. On clinical examination 64 spaces were involved, of them 34 spaces had abscess formation and 30 spaces were in the stage of cellulitis. On ultrasonography examination, 28 spaces were reported to have abscess formation and 36 spaces were diagn osed to be in the stage of cellulitis. On comparative analysis of both clinical and ultrasonographic findings, ultrasonography was found to be sensitive in 65% of the cases and having specificity of 80%. It was registered statistically significant (P 65 Mohit sharma et al (2014) detected the role of ultrasonography as an adjunctive diagnostic aid for fascial space infections of odontogenic origin as well as an aid in appropriate treatment planning and management of fascial space infections of odontogenic origin. The study group comprised of 30 patients of either genders, irrespective of age and presented with unilateral fascial space infection of odontogenic origin. After the clinical and radiographic examinations, patients underwent USG evaluation. USG-guided intraoperative aspiration was done to confirm the diagnosis. All the findings were tabulated and subjected to statistical analysis.USG was as accurate as USG-guided intraoral aspiration (Gold standard) in diagnosing fascial space infections of odontogenic origin with sensitivity and specificity of 100%. In cases of abscess USG showed a well-defined homogenous anechoic pattern, cellulitis cases showed an ill-defined heterogeneous hyperechoic pattern while edema showed an ill-de fined isoechoic pattern.The different stages of fascial space infections of odontogenic origin can be clearly depicted on the USG. The study concluded that different stages of fascial space infections of odontogenic origin can be clearly depicted on the USG and it can be used as a reliable adjunctive imaging technique in the diagnosis of fascial space infection of odontogenic origin.66 Prince CN et al (2012) assessed the diagnostic capability of real-time ultrasound imaging, together with the application of color power Doppler in the identification and differential diagnosis of the periapical lesions. Fifteen patients with periapical lesions of pulpal origin, diagnosed with clinical and conventional radiographic examination, were examined further using ultrasonography. The results from the biopsies of the lesions were compared and statistically analyzed. The differential diagnosis between periapical granulomas and cystic lesions, which were based on the ultrasonographic findings, were confirmed by the results of the histopathologic examination in 13 (86.7%) of 15 cases, one being granuloma and 14 being cystic lesion.67 Sumit Goel et al (2011) evaluated the efficacy of ultrasonography with color Doppler and power Doppler applications over conventional radiography in the diagnosis of periapical lesions.Thirty patients having inflammatory periapical lesions of the maxillary or mandibular anterior teeth and requiring endodontic surgery were selected for inclusion in this study. All patients consented to participate in the study. They used conventional periapical radiographs as well as USG with color Doppler and power Doppler for the diagnosis of these lesions. Their diagnostic performances were compared against histopathologic examination. All data were compared and statistically analyzed.USG examination with color Doppler and power Doppler identified 29 (19 cysts and 10 granulomas) of 30 periapical lesions accurately, with a sensitivity of 100% for cysts and 90.91% for granulomas and a specificity of 90.91% for cysts and 100% for granulomas. In comparison, conventional intraoral radiography identified only 21 lesions (sensitivity of 78.9% for cysts and 45.4% for granulomas and specificity of 45.4% for cysts and 78.9% for granulomas). There was definite correlation between the echo texture of the lesions and the histopathological features except in one case.68 Page 1

The Piano Lesson Essay -- essays research papers

Defend Boy Willie’s Scheme for Buying Sutter’s Land.   Ã‚  Ã‚  Ã‚  Ã‚  In The Piano Lesson, written by August Wilson, Boy Willie devises a scheme for buying Sutter’s land. Boy Willie has one part of the money saved up. He will sell the watermelons for the second part. Then he will sell the piano for a third part. The only debating issue in Boy Willie’s scheme is the piano. Berniece does not want to sell the piano. This is the only reason for a defense in Boy Willie’s scheme. Therefore, I will defend Boy Willie’s issue of selling the piano and how that liberates him in reference to his scheme for buying Sutter’s land.   Ã‚  Ã‚  Ã‚  Ã‚  The first defense is the usage of the piano. In Wilson’s novel, Berniece never uses the piano, Boy Willie: â€Å" You can’t do nothing with that piano except sit up there and look at it†, Berniece, â€Å"That’s just what I’m gonna do† (p.50). The piano is a â€Å"sentimental value† (p.51) to Berniece. Her father died over the piano (p.42-46). Boy Willie argues even though the piano is of sentimental value, Berniece is not using it. He wants to sell it in order to buy land, seed, and workers, which will in turn produce a crop, and something will come out of that (p.51).   Ã‚  Ã‚  Ã‚  Ã‚  The second defense is that of equality. Boy Willie believes how a certain individual perceives himself determines what that individual really is in reality (p.92). He also believes that white men have one advantage over black men and that ... The Piano Lesson Essay -- essays research papers Defend Boy Willie’s Scheme for Buying Sutter’s Land.   Ã‚  Ã‚  Ã‚  Ã‚  In The Piano Lesson, written by August Wilson, Boy Willie devises a scheme for buying Sutter’s land. Boy Willie has one part of the money saved up. He will sell the watermelons for the second part. Then he will sell the piano for a third part. The only debating issue in Boy Willie’s scheme is the piano. Berniece does not want to sell the piano. This is the only reason for a defense in Boy Willie’s scheme. Therefore, I will defend Boy Willie’s issue of selling the piano and how that liberates him in reference to his scheme for buying Sutter’s land.   Ã‚  Ã‚  Ã‚  Ã‚  The first defense is the usage of the piano. In Wilson’s novel, Berniece never uses the piano, Boy Willie: â€Å" You can’t do nothing with that piano except sit up there and look at it†, Berniece, â€Å"That’s just what I’m gonna do† (p.50). The piano is a â€Å"sentimental value† (p.51) to Berniece. Her father died over the piano (p.42-46). Boy Willie argues even though the piano is of sentimental value, Berniece is not using it. He wants to sell it in order to buy land, seed, and workers, which will in turn produce a crop, and something will come out of that (p.51).   Ã‚  Ã‚  Ã‚  Ã‚  The second defense is that of equality. Boy Willie believes how a certain individual perceives himself determines what that individual really is in reality (p.92). He also believes that white men have one advantage over black men and that ...

Analysis of the BRICs economy Essay

a) Map the likely evolution of the BRICs. What indicators might companies monitor to guide their investments and actions? Answer: The BRICS are distinguished by their large, fast-growing economies and significant influence on regional and global affairs. As of 2013, the five BRICS countries represent almost 3 billion people, with a combined nominal GDP of US$14.8 trillion, and an estimated US$4 trillion in combined foreign reserves. The BRICS countries encompass over 25% of the world’s land coverage and 30% of the increase in global output during the period. It demonstrates that the BRICS has the huge number of the human resources and land resources that attract a lot of investor come to these five countries to seek investment opportunities and market equities. As a result, the overseas company’s monitors want to gain the best profit and the less risk, they can rely on some important of the financial indicators. For example, the Cross National Income, Gross National Income for per capita, foreign exchange rate and the amount of export and import. In addition, they also need consider the human deve lopment index. For example, they need to consider the government’s policy of the overseas company and the local culture and economic. b) What are the implications of the emergence of the BRICs for careers and companies in your country? Answer: China is increasing their economic much faster and it also has a very important position in the world. China has the largest manufacturing countries in the contemporary world due to the great natural and human resources, and it attract a lot of foreign company to expanse their business. But for now, because of the BRICS country’s impact, china can easily get the resources and technology from other BRICS countries. China gradually began to change their industry pattern from manufacture to independent research and development production. With the development of the level of education in the last few years, china has a large number of professional talents to help the company to research and development of new products. The BRICS help companies to get some resource from other BRICS country easily and increase a lot of chance to get technical communication. c) How might managers interpret the potential for their product in a market that is, in absolute economic terms, large, but on a per capita basis, characterized by a majority of poor to very poor consumers? Answer: All the BRICS countries are developing countries and the investor need to face a majority of low-income consumers. These consumers do not have high consumption ability and only focus on the bottom of market consumption level. For the managers, they need to have a good idea of the real business environment and the consumer groups that they will contact. In addition, they also need to pay attention to the potential market to low-income consumers. The company need to according to the features of these groups to position their products. These groups of consumers do not have a lot of money to buy things and only buy some things that they really need and wanted. So the company have to put more attention on their product’s price performance ratio and functionality, and not like the products for the high consumption that need pay more attention on the appearance of the product. The managers also need to help companies to adjusting internal business strategies to adapt new envi ronment. The new country have the different cultural and environment, so they need to project a marketing strategy to attract these groups of consumer. Furthermore, the consumer can help their company to get partnership with some Non-profit Organizations, and it will help to improve the reputation of the company and the effect of the product. d) In the event that the BRICs fail to meet projected performance, what would be some of the implications for international business? Answer: The aim of forming the BRICS is helping the developing country to increase more communication and promote the world peace, in order to help BRICS countries to increase the growth of economies. If the BRICS fail to meet projected performance, and it is mean that the BRICS country’s performance is facing some problems. The economic environment as gross national income, purchasing power parity, human development index and per capita income will be affected. In addition, the performance will be affected by the employment rate, debt, education and GDP relative indicators. Therefore, the BRICS need a strong political institution to have the fairness, patency and preciseness for the international business. On the other hand, the BRICS countries need to make their trade more open to attract more foreign investment, and get more the capital flows. The government should also cooperate with companies, in order to get the best business environment. e) Compare and contrast the rela tive merits of GNI per capita versus the idea of purchasing power parity, human development, and green economics as indicators of economic potential in Brazil, Russia, China, and India. Answer: The GNI per capita a first step toward understanding the country’s economic strengths and it reflects the average income of a country’s citizens. The purchasing power parity is an economic theory that states residents of one country should be able to buy the goods and services at the same price as residents of any other country over time, and it is also a calculation that determines how much things would cost if parity did exist. To calculate GNI, analysts look at the total value if goods and services produced within a given time period, such as a year. However, analysts also evaluate things produced overseas that add value to the nation, looking at what residents produce regardless of where it’s located. For purchasing power parity calculations, analysts look at purchasing power by nation, recognizing that simple currency conversions don’t account for inflation and other factors, they convert to a uniform hypothetical international currency, looking at what a dollar’s worth of that currency would buy in any nation around the world. The unman development index is a summary of human development around the world and implies whether a country is developed, still developing, or underdeveloped based on factors such as life expectancy, education, literacy, gross domestic product per capita. And a green economy is one that results in improved human well-being and social equity, while significantly reducing environment risks and ecological scarcities.

Criteria for Joining the Military

Outline for the Persuasive Speech Name Joseph Fink Topic _____Why you should join the military_____________________________ I. Introduction A. Attention Getter: Would you fight for your freedom? B. Introduction of Topic / Establishment of Credibility: My topic is reasons for why joining the military can be a great career for anyone. My family has a history of serving in the Navy, Army, Airforce, Marines and the National Guard. I have heard first hand of how you can use the military as a stepping stone for a career you desire. It also can be a life long commitment.C. Thesis / Claim (What attitude/behavior do you want to change? ) Some people think badly about the military. They don’t think they get paid enough. They think that you are brain washed into thinking a certain way. Those people also usually look down on all government organizations and need to learn that not everything is perfect but would you rather live in a communist country with little or no freedom. There are th ings you can do to make changes in the way an organization is ran. But bashing it and putting it down will not get you anywhere. D.Preview of Main Points (Why should the audience’s attitude/behavior change? ) a. Not everyone is cut out to be in the military but you should respect those of us who are willing to put our lives on the line to fight for your freedom. b. Education can be an expensive path. The military helps with some of the burden. c. Just because the pay may not be what they deserve you have to look at the other benefits involved. Travel, medical, a place to live, security, a sense of belonging, a pride that you find in yourself that you did not even know existed. II. Body (List your three main points here with transitions.Each point should contain at least one instance documentation of your research—or this is plagiarism!!! ) A. Not everyone is cut out to be in the military but you should respect those of us who are willing to put our lives on the line to fight for your freedom. They may think that someone who joins the military is all brawn and not brain. A military mind set does not have to be a negative or robotic way of thinking. Everyone is an individual with different morals, ethics, faith and beliefs. In the military you use these strengths to come together with others that have the same goal as you.Whether you are in the military or not if you are an American you want your freedom, liberty and pursuit of happiness. Instead of looking down on those who are in the military you need to realize they have committed their mind, heart and soul to protecting your rights. They do not make the laws, bills, war or constitutional amendments. They fight for them. Those that do not feel they can make such a commitment need to realize that being in the military is an honor and the people who are willing to commit should be treated with respect and honor.Documentation: www. military. com B. Education can be an expensive path. The military h elps with some of the burden. While you are in the military you are allowed to take college classes. These classes are free, yes you heard me FREE. You can earn a degree while fighting for your country and also getting a paycheck. Not only are you able to get an education while you are in the military but you are given a GI bill when you get out. The GI bill can be used for any school you want to attend or classes you want to take. How does it relate to point A? ) Some people think that someone who joins the military is not smart enough to get into college so they go into the military because they have no other option. That is not the case. Planning a successful future for yourself is the main goal for someone who joins the military. They know it will put them on the right path to being a better person. Documentation: http://www. marinecorpstimes. com C. Just because the pay may not be what they deserve you have to look at the other benefits involved.Travel, medical, a place to live , security, a sense of belonging, a pride that you find in yourself that you did not even know existed. Join the Army, see the world! Some people think this is just a trick to get people to join the service. It may be a way to tempt people into joining but it is not false advertisement. You do get to see the world. And it is not always during a war. Most people tend to focus on negative things. There are many, many stories that you can hear from existing and prior military members that can tell you the wonders they have been able to see by traveling with the military.You do not have to worry if you get sick, you are 100% covered. Try getting that medical insurance out of the military. If anything happens to you while you are in the military you get disability pay. Most of these injuries are not from things that happen to you in a war but in everyday life. It is equalviant to workmen’s comp in the civilian world. Being the in military also helps you stay away from crime, drugs , any illegal activities. It becomes your mother and father watching out for you to make sure you stay on the right path.You always have a roof over your head and food in your stomach. You also get a VA loan which you can use to buy a house or even start your own business. (How does it relate to point B? ) Getting an education is also a major benefit you receive from the military. Documentation: http://www. militarybenefits. com/ III. Conclusion (Be creative!!! This is the final chance to change your audience’s attitude! ) A. Restate thesis statement. Some people think badly about the military. They don’t think they get paid enough. They think that you are brain washed into thinking a certain way.Those people also usually look down on all government organizations and need to learn that not everything is perfect but would you rather live in a communist country with little or no freedom. There are things you can do to make changes in the way an organization is ran. But b ashing it and putting it down will not get you anywhere. B. Summarize main ideas without explicitly stating them. a. Not everyone is cut out to be in the military but you should respect those of us who are willing to put our lives on the line to fight for your freedom. . Education can be an expensive path. The military helps with some of the burden. c. Just because the pay may not be what they deserve you have to look at the other benefits involved. Travel, medical, a place to live, security, a sense of belonging, a pride that you find in yourself that you did not even know existed. C. Leave the audience with something to think about. If everyone thought badly of the military where would we be now? Would there still be an America, what future would our children have?