The Principles Of Holistic Medical Practice - 1149 Words

A balanced lifestyle is a healthy lifestyle, giving attention to the whole person focusing on a person’s optimal health by promoting therapy to heal the mind, body and spirit of a person. Holistic medicine encompasses all safe and appropriate modalities of diagnosis and treatment (AHHA, 2015). The principles of holistic medical practice include safe and effective options that help with the diagnosis and treatment by educating patients to help them change their lifestyle and self-care, conventional drugs and surgery, searching for the underlying causes of disease is preferable to symptoms alone, illness is viewed as a manifestation of a dysfunction of the whole person, not as an isolated event, Holistic physicians encourage patients to evoke the healing power of love, hope, humor and enthusiasm, and to release the toxic consequences of hostility, shame, greed, depression, and prolonged fear, anger, and grief. Unconditional love is life s most powerful medicine. Physicians striv e to adopt an attitude of unconditional love for patients, themselves, and other practitioners. Optimal health is much more than the absence of sickness. It is the conscious pursuit of the highest qualities of the physical, environmental, mental, emotional, spiritual, and social aspects of the human experience (AHHA, 2015). Holistic medical doctors use a method of treating a sickness by treating the mind, body and soul. They feel that just treating a headache itself is not enough to truly fix theShow MoreRelatedHolistic Medicine Essay1592 Words   |  7 PagesMy topic is about how holistic medicine is used. I became interested in this topic because all I knew about medicine was the modern western practices. As an occupation when I am older I would like to go into the medical field. This influenced me to want learn about what other medical treatments were used and then I learn what holistic medicine is. All I know about holistic medicine is that it is an alternative form of heal ing and incorporates the entire person. Also, I know that there are manyRead MoreHolistic Medicine Essays794 Words   |  4 PagesHolistic Medicine Holistic Medicine, commonly referred to as â€Å"Alternative Medicine†, is a vast and rapidly growing new scientific field. It is derived mainly from ancient, traditional methods of healing that have often been practiced in the East for centuries. These include a variety of techniques from herbal healing to acupuncture to homeopathy to energy channeling. Due to the large number of methods that are covered by the term, there are various definitions of Holistic Medicine. HoweverRead MoreHolistic Medicine Is A Healing Process1047 Words   |  5 PagesHolistic Medicine Most people in the US usually treat their medical problems with prescription drugs, but there are alternative ways to relieve their physical pain. The health care system is making billions of dollars in researching new drugs to treat medical conditions and takes many years of research to find an effective way. Medical professionals have to consider the risk of trying new drugs on patients such as clinical trials to reduce heart disease or other conditions. However, there are otherRead MoreEssay on Health Care Provider and Faith Diversity1051 Words   |  5 Pagesand nurses should be aware of the religious beliefs of their patients for effectively delivering medical care. In provision of medical care, religious faith and beliefs of the patient is incorporated with the scientific medical care in offering a holistic medical to the patients. The medical personnel should take into the consideration the religious belief of the patient in the course of offering medical care to the patient. 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The principles of these models need to be recognised by paramedics, and acknowledge the cultural diversity of patients and the holistic way that Maori and Pasifika peoples’ approach different aspects of their health and well-being. Fonofale is a holistic health model designed to be used to assess the health and well-being of PasifikaRead MoreThe Philosophy Of Nursing Is The Essence Of A Successful991 Words   |  4 Pagesnursing is the essence of a successful health care practice. The idea of helping patients lies in the understanding of their needs. It is the approach that helps me to perceive the nature of a successful nursing practice. In fact, the best health care professionals are as people know them since they have their personal philosophy of nursing. Thus, the vast majority of patients trust such nurses and are eager to follow their recommendations on the medical interventions. The purpose of this investigationRead MoreThe Ravages Of Illness And Disease1671 Words   |  7 Pagesof the most well-known and well-established traditions for the treatment of disease in the world today are the western biomedical approach and the holistic tradition of health care. On the subject of disease treatment, both of these views are, in general, concerned with reestablishing the natural and harmonious functioning of the person. In practice however, these views are far separated from one another. Those who believe in the western biomedical approach have been known to hold an idealisticRead MoreThe Varying Practices of Allopathic Medicine and Osteopathic Medicine636 Words   |  3 Pageshistory, practices and beliefs of Osteopathic Medicine as well as describe the differences between Allopathic Medicine and Osteopathic Medicine. Osteopathic Medicine has a deep rooted belief in its core values and puts a very strong emphasis on non-invasive, hands on holistic medical practices. Osteopathic medicine puts all its focus on its belief that the manipulation of bones, joints and muscles can be used to diagnose and treat a variety of ailments. Osteopathic medical principles believe thatRead MoreMy Philosophy Of Nursing Philosophy1481 Words   |  6 Pagespatient population and other healthcare professionals, while working in different setting as a nursing in the health care. This also addresses nurse s ethics, goal and values as it relates to my nursing practice. My Nursing Philosophy is based on five components: nursing, Person, environment, holistic care and health. Person: One of the central concept in nursing care is person or human being (McEwen and Wills 2007). My nursing philosophy focused on treating each person as a unique individual that

Int Marketing Free Essays

Synopsis Throughout the article we know that Pegasus Airlines is one of the best airlines in Turkey. The secret behind the success of the airlines was continuity of developing to meet passenger expectations and priorities. For example, Pegasus has put in place a yield management strategy for ticket pricing, using the strategy of Southwest Airlines of North America as an example. We will write a custom essay sample on Int Marketing or any similar topic only for you Order Now Pegasus has also developed a credit/loyalty card which offers customers a range of benefits including insurance rate reductions and also developed a specific customer satisfaction guarantee policy to the customers. Pegasus also offers customer service experience at the airport such as providing exclusive allotments for the first 72 hours of parking with a valet parking option. As a result, Pegasus innovative customer service won the company an award for â€Å"Best Airline Business Price† in 2006. The marketing strategy applied by Pegasus Airlines has succeeded Pegasus as one of the most searched airline in Turkey on Google. Pegasus’ employees also work as a team to provide a democratic environment in which everyone shares their ideas freely. Continuous training also ensured regular career progression and high levels of motivation through a solid performance system and regular personal feedback. Pegasus’ strong word of mouth has also been important in the airline’s success and is reflected in the words of customers on a special Web site titled â€Å"Pegasus Listens to You. † This encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and also to encourage customers to report problems they have encountered. As a conclusion, efficient management techniques and great marketing skills has ensured Pegasus as one of the successful airlines in Turkey. 1. Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices? Needs: In conjunction with the needs of people to take airplane, Turkish Airlines had been established in order to let passengers travel from one place to another. Wants: Wants are the form human needs take as they are shaped by culture and individual personality. Customers will prefer to choose Pegasus instead of Onur Air, Fly Air, Sun Express, and Atlasjet because Pegasus delivering low prices with a high-quality service experience to them. Demands: Demands is mean by humans wants that are backed by buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. For example, Pegasus provided customer service at the airport such as exclusive allotments for the first 72 hours of parking with a valet parking option. The implications of each for Pegasus’ practices are provide convenient for the customers because they are able to do online booking through the internet. The passengers are also able to find hotel easily through customer service and they can get some discount as well. Other than that, these practices can also bring profits and income to the company. These practices are able to attract more customers to select Pegasus Airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? )An in-plane-bulletin is avalaible for customer, with a mix of offers amd features on certains destination. Althouoght the bulletin is free for customers, but this generates incomes via advertisement. ii)Pegasus has a Facebook page complete with a game entitling customer to win free tckets. Pegasus too have a Twitter page that offers special compettion. A special campaign associated with Vodafone, called the ‘Mobile Phone Fly’ w hereby customer collect sms-es to gain discounts, emulating the traditional strategy of other airlines, ie, ‘Shops and miles’. This is to create a sustainable relationship with it’s customer while leveraging the possibilities of social networks and other digital technologies. iii) A special web site tittled â€Å"Pegasus Listens To You†, where it encourage customers to generate ideas for services, improvement, debate generic questions and topics, relating to the airline’s management and services, also to encourage customers to report problems they have encoutered. This helps Pegasus to consistantly obtain feedback and maintain profitable relationship. 3. Which of the five marketing management concepts best applies to Pegasus? Among the five marketing management concepts, we came out with a conclusion that the Marketing Concept best applies to Pegasus. The Marketing Concept is defined as the philosophy that holds the achieving organizational goals depends on knowing the needs and wants of target marketing and delivering the desired satisfactions better than competitors do. Based on the article, Pegasus Airlines had satisfied the needs of customers by providing airplanes that bring passengers from place to another. Pegasus had also satisfied the wants of target marketing by offer affordable flight tickets, so that everyone will be able to take a flight. Under the marketing concept, the Pegasus Airlines integrates all the marketing activities that affect customers. In turn, it yields profits by creating lasting relationships with the right customers based on customer value and satisfaction. For example, the Pegasus had carried out ticket pricing strategy and the system was complemented by an electronic ticket policy whereby passengers receive their information via SMS and e-mail. This had provided convenient to the passengers because it had save a lot of their time and they can book air ticket at home by using the Internet. Besides that, Pegasus had also developed a specific customer satisfaction guarantee policy that provides customers. For example, in the case of a delay greater than 3 hours, a refund of the ticket will be given out, and if delay greater than 5 hours, a refund and a free ticket will be given out. Pegasus also offers a customer service experience at the airport by providing exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get some discount. . What value does Pegasus create for its customers? Pegasus create customer perceived value by keeping up with its customers even when they are not flying. Pegasus had created a Facebook page complete with a game entitling customers to win free tickets. The company also has a Twitter account which offers customers special competitions. Other than that, Pegasus had also carried out a special campaign in association with Vodafone c alled â€Å"mobile phone fly†, whereby consumers accumulated for each SMS an award of 5 percent toward a Pegasus ticket discount. Besides that, Pegasus had also created a website called â€Å"Pegasus Listens to You. † This is to encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and to encourage customers to report problems they have encountered. In short, Pegasus hopes to create a sustainable relationship with its customers while leveraging the possibilities of social networks and other digital technologies. In general, the customers are getting more benefits than the costs that they have to pay to get the service given by pegasus. How to cite Int Marketing, Essay examples

Develop and Implement Strategic Plans -Free-Samples for Students

Questions: 1.Outline the requirements of the following legislation and regulations in relation to the Organisations Strategic Plan: 2.Gives three examples of risks in relation to strategic planning. 3.Explain risk Management Strategies when developing and Implementing Strategic Plans. 4.Describe the PEST (political, economic, social and technological) analysis and SWOT (strengths, weaknesses, opportunities and threats) analysis. 5.Identify Internal and External sources of Information relevant to the Organisations Market, Competitors, Customer Base, Vision, Values and Capabilities. 6.Outline techniques for developing Organisational values. Answers: Work Health and Safety regulation 1.The Work Health and Safety regulation focuses on the process to prevent and minimize risk in organization. It incorporates the element of safety management system and managing risk in organizations through control measures, dissemination of safety information and training and instruction to working staffs. It also clearly mentions the responsibilities of employers, supervisor and employee to maintain health and safety in work place (Lerssi-Uskelin et al. 2014). Hence, maintaining health and safety helps an organization to facilitate smooth work process and remain on track with the strategic goals of business Environmental/sustainable regulation The environment/sustainable regulation focuses on explaining environmental management practices to contribute to sustainable outcome in organization. Such environmental sustainable practices is an important element for corporate strategy and marketplace success. Following the regulation standards can help organizations to maintain competitive edge and promote advantage in cost-benefit areas too. Viewing the organizations strategy through environmental sustainability lens can help to reduce risk in organization, reduce cost, increased revenue and enhance the value of intangible assets in companies (Kim 2015). Industrial relations legislation Industrial relations legislation like Fair Work Act is needed for organizations to manage work related obligations and entitlements of employers and employees. It provides employees the right to fair wages and dispute resolution. Complying with such standards enhance motivation level of employees and helps in fulfilment of organizations strategy (Harvey and Turnbull, 2016). Anti-discrimination legislation Anti-discrimination legislation provides the right to people to be treated equally in workplace. For example, the Anti-discrimination Act 1977 prohibits unlawful racial, sexual and other discrimination and provides equal opportunity to all people. Such legislation is related to organization strategic plan because it helps to maintain diversity at work and utilize skills of diverse individuals to maintain organizational excellence (Hebl et al., 2016). Privacy Privacy law deals with regulating the process of storing and using personal information of individuals to maintain individuals privacy right. Presence of adequate protection framework ensures compliance with the privacy law and prevents events of conflict in organizations. Information protection strategy helps to promote inclusiveness and adequately manage risk in workplace 2.When engaging in strategic planning process, business leaders can experience the following three risks: Firstly, uncertainties in business environment creates risk in strategic planning process because it is difficult for managers to predict the impact of events and anticipate the future of events without effective market analysis. Secondly less involvement of staffs in a project creates risk in strategic planning process Thirdly, lack of funds affects the strategic planning process (Bromiley et al. 2015) 3.While integrating strategic planning and execution process in organizations, risk management strategies increases the chance to meet strategic objectives. Effective risk management strategies includes clearly defining the business strategy and objectives and establishing key performance indicators to evaluate the outcome of strategic plan. It also involved establishing key risk indicators to identify risk factors that can affect the result. Secondly, continuous reporting and monitoring of risk on a regular basis is needed to mitigate risk (Hopkin 2017). Such actions increased the probability of success during strategic implementation process. 4.PEST analysis is necessary for business managers to evaluate the macro-environmental factors of business. This strategic tool helps to identify business position and characteristics of business. The PEST analysis includes four factors: Political factors to determine how governments or political system affects a business Economic factors such as economic growth and inflation rate in a county and its impact on business operations Social factors like cultural aspects of a business environment such as attitudes of workers Technological factors to identify the impact of technology on business cost. Quality and innovation. Another process called SWOT analysis enables an individual to understand the key strength and weakness of an organization and determine the opportunities and threats facing them (Hollensen 2015). 5.The internal source of information related to organizations market, values and capabilities includes performance of employees, quality of products or services, key strategic vision and business process in organization and the process present to manage risk and uncertainties in business. It also includes sales data, financial data and business operations data. External source of information for the same includes data on consumers preference, profile, brand image, feedback regarding quality of product, buying intention data and market survey reports (Sekaran and Bougie 2016). 6.The organizational values are developed by the following techniques: The first step is to define the core values of organization and define organizations visions accordingly The next step is to plan actions in alignment with the organizational vision In addition, taking inputs form staffs and employees regarding values helps to support the vision This is followed by finalizing the final actions according to the values and direct the staff to refine behaviors according to that behaviour Once desired behaviour is launched, the key performances measures and business operations is embedded in organization to permanently establish the organizational values (Gehman, Trevino and Garud, 2013) References Bromiley, P., McShane, M., Nair, A. and Rustambekov, E., 2015. Enterprise risk management: Review, critique, and research directions.Long range planning,48(4), pp.265-276. Gehman, J., Trevino, L.K. and Garud, R., 2013. Values work: A process study of the emergence and performance of organizational values practices.Academy of Management Journal,56(1), pp.84-112. Harvey, G. and Turnbull, P., 2016. Human resource management and industrial relations.Air Transport Management: An International Perspective, p.307. Hebl, M., Hebl, M., Barron, L., Barron, L., Cox, C.B., Cox, C.B., Corrington, A.R. and Corrington, A.R., 2016. The efficacy of sexual orientation anti-discrimination legislation.Equality, Diversity and Inclusion: An International Journal,35(7/8), pp.449-466. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hopkin, P., 2017.Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers. Kim, Y., 2015. Environmental, sustainable behaviors and innovation of firms during the financial crisis.Business Strategy and the Environment,24(1), pp.58-72. Lerssi-Uskelin, J., Hopsu, L. and Salmi, A., 2014. What is Workplace Health Promotion (WHP).African Newsletter, p.46. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons.